Target
Category
Broadcast Spot, 360 Campaign
Info.
Led post-production for Target’s Scene in Color campaign, spotlighting three up-and-coming filmmakers mentored through the program. Custom interviews and behind-the-scenes footage were cut into broadcast-length segments that took over ad breaks during network programming, driving viewers to watch each filmmaker’s short film on Peacock. The campaign included a custom graphics package used across broadcast, social, and Peacock’s dedicated landing page, plus partner placements with outlets like Rotten Tomatoes.